My Quick Take on Facebook’s Changes

Last week, Facebook unveiled significant new changes to its platform at its annual conference, F8. Check out this recap on Mashable for a nice succinct summary of the new changes. Essentially, they are:

  1. New “Timeline” profiles
  2. Verbs instead of “Likes”
  3. Larger app presence
  4. Menial info now in the Ticker
  5. Multimedia opportunities

Facebook is certainly no stranger to change. Sometimes, those changes are initially met with hostility from the public, which then later morphs into acceptance and the status quo. I have a few thoughts on the changes, as they pertain to user experience, as an actual Facebook user with a pulse, and as a social media marketer. Click below the fold to read more.

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Published:
September 26, 2011 – 7:54 PM
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By Steve
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What to Make of Google+?

By now, you’ve likely heard of Google+, the new social network by Google. Some call it the “Facebook” killer, in that it may soon become the dominant social network online. Others disagree, and have yet to be convinced that it is a game-changer.

So, where do I stand? Check out my post on ChatterBlast Media’s blog here, and see for yourself!

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Published:
August 10, 2011 – 12:06 PM
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By Steve
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The Essential “Do’s and Do Not’s” of Social Media Marketing

I recently wrote a guest blog post for Bad Rhino, a social media agency based here in Philadelphia. In this post, I discuss some of the critical rules businesses and companies need to keep in mind when executing social media marketing campaigns and engaging with their online community of customers. Read the full post here.

Essentially, I outline four chief rules:

1. Don’t: Be corporate. Do: Be personable.

2. Don’t: Annoy your followers. Do: Practice discretion.

3. Don’t: Waste your followers’ time. Do: Give them a reason to care.

4. Don’t: Expect magic to happen. Do: Set expectations.

Sure, there are tons of more rules brands need to follow, and they vary by industry and company size, but these guidelines are universal rules to successfully navigate a social media marketing campaign. What are some of your important rules? Leave a comment below!

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Published:
April 11, 2011 – 11:01 AM
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By Steve
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Charlie Sheen, America’s New Social Media Darling

By now, you have likely heard of or witnessed the media freak show that is Charlie Sheen’s life. How could you not? The man has either been interviewed, featured, or discussed on nearly every television show, blog, and Facebook news feed. The one-liners and quotes from his interviews and media appearances are so obnoxious and hilarious that they cannot be ignored. We can’t help but talk about them, obsess over how absurd they are, and more importantly, reference them in our social media lives.

His current situation is actually very sad. He is clearly suffering from an addiction, and his children were taken away from him. He is headed down a very self-destructive path, and we should be worried for him. But I, for one, am not as concerned. Rather, I am looking at this mess with a dose of suspicion and amazement. This entire situation might be the best thing to happen in Charlie Sheen’s career. Hear me out.

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Published:
March 3, 2011 – 11:46 PM
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By Steve
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