It’s New Year’s Eve, and by now, you’ve probably read a ton of Top 10 or Year in Review lists for 2009. I will spare you from having to read another list. Instead, I will recap a few events that occurred this year I believe to be very significant and speak to how digital media [...]
We all know that marketing and advertising are numbers games. We as professionals have to worry about budgets, time lines, contracts, ROI, and all sorts of analytics. In this tough economy, we have to pay more attention to these than ever. We have to be more strategic with our marketing efforts and more scrutinizing with [...]
Categories: Creative
Tagged: Advertising, Art, Copywriting, Creativity, Marketing
Mashable reported late last month that according to The Global Language Monitor, “Twitter” is the “top word of 2009,” ahead of “Obama” and “H1n1.” The study, which reported the top terms mentioned in the media and on the Web, confirms that the micro-blogging social utility has definitely reached mainstream status. Those who know me personally, [...]
Google earlier this week launched Vevo, a YouTube spin-off devoted entirely to music videos. The site features high-quality videos from artists under most of the major record labels, including Universal, Sony and EMI. In many ways, the launch of this site is comparable to the launch of Hulu, the video site backed by NBC Universal [...]
Categories: Video
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