…and so read the lyrics to Kelis’ hit song “Milkshake.” No, this blog is not about the greatest R&B club jams from the early 2000s. It is about the monetization of creativity and good will in the advertising industry. This morning, I read an interesting article on Advertising Age about Sears. In a nutshell, the [...]
Tagged: Advertising, advertising age, pitches, Sears
We all know that marketing and advertising are numbers games. We as professionals have to worry about budgets, time lines, contracts, ROI, and all sorts of analytics. In this tough economy, we have to pay more attention to these than ever. We have to be more strategic with our marketing efforts and more scrutinizing with [...]
Categories: Creative
Tagged: Advertising, Art, Copywriting, Creativity, Marketing
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