Category Archives: Video

Update: Vevo on the Rise

Earlier this January, when I launched Media Cipher, I wrote about the launch of Vevo, YouTube’s new site dedicated to professional music videos from artists signed to major record labels. I was and still am excited about Vevo. At the time, I wrote that the site was automatically a success for both the record labels [...]

Vevo Launches

Google earlier this week launched Vevo, a YouTube spin-off devoted entirely to music videos. The site features high-quality videos from artists under most of the major record labels, including Universal, Sony and EMI. In many ways, the launch of this site is comparable to the launch of Hulu, the video site backed by NBC Universal [...]